Description

The color Red couldn't be more symbolic for the Italian lifestyle: Ferrari, Campari, tomatoes and Amore.

And of course Italy's most famous cocktail: Negroni.

Legend has it that in 1919 Count Camillo Negroni asked his friend, bartender Forsco Scarselli at Caffè Casoni (now Caffè Giacosa) in Florence to strengthen his favorite cocktail - the Americano - by replacing soda water with gin, and the drink took it' s course. It didn't take long for everyone to come down to the bar for a Negroni.

Camillo Negroni himself traveled around America in his twenties and lived the life of a cowboy for a time. He also resided at Gin Capital London which led to him creating one of the most iconic cocktails of all time.

To truly travel to Italy while enjoying this bottled cocktail, we recommend our curated playlist of Italian classics.